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Shoe Shine Myths & Facts
We've seen it all...
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New shoes don’t need to be shined. Shoes only need to be shined when they start to look worn.
If you’ve invested in a pair of shoes that you love and want to last, it is important to get them shined before you first wear them.
Leather is skin that can no longer produce its oils to stay supple, so it will naturally become dry over time.
Much of the damage to leather—tears, cracks, gouges, scuffs, stains, water damage, and color fading/loss—can be directly attributed to or aggravated by dryness.
Since new shoes have often been sitting in the box waiting for you to purchase them, they are likely to need conditioning, regardless of how good they look.
A proper shine will include an initial round of conditioning with some leather balm.
This, coupled with the oils in a quality polish, will provide the essential moisture leather shoes need to fortify them against the hazards of wear.
A final benefit of moisturizing leather is that it helps stiff new shoes break in more readily, and who doesn’t want that?
All leather dries out over time, so we recommend conditioning and polishing your shoes regularly regardless of how much use they see. Even entirely new shoes will often benefit from some tender loving care before first use.
Frequent maintenance will not only ensure the best possible look but also considerably lengthen the lifespan of your shoes.
In addition to giving leather shoes vital conditioning, several layers of skillfully applied, high-quality polish protect the shoes' surface finish from the elements.
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